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What is Display Advertising?

7 minutes, 18 seconds Read

Whether you’re interested in launching your own display campaign or you’re already involved in it, there are some things you need to know about display advertising. Specifically, we’re going to discuss the main types of display campaigns. We’ll look at Interactive right-side banners, Rich media creatives, Video ads and retargeting.

Rich media creatives

Getting the most out of your advertising dollars is more important than ever. That’s why marketers are increasingly turning to third-party solutions to help maximise their ad’s reach, ROAS, and impressions.

Rich media creatives in display advertising can be a powerful tool for your business. They can increase engagement rates, drive more traffic, and create an improved user experience. These ads are interactive, eye-catching, and exciting. They’re also more effective than standard banner ads.

Rich media ads are scalable, making it easy to create multiple ads for different audiences. These ads can be created with HTML5, which is a programming language that allows you to build a richer ad-viewing experience. This technology is constantly evolving. You can create ads that incorporate various types of HTML components, including video, forms, games, and animation. You can also use real-time updates, which allow you to make changes to your banners in real time.

Rich media creatives in display advertising also include features like social networking options, video, and audio. They can track a variety of browsing behaviors, from click-throughs to video views, and can measure brand favorability. They can be used on search engines, such as Google and Bing, as well as social media platforms.

Using HTML5, rich media ads are also scalable across devices. For instance, you can create a rich media ad that will expand to its full size when the user clicks it.

Another benefit of rich media creatives in display advertising is that you can track metrics such as your conversion rates. You can see how many people clicked on your ad, viewed it, and what percentage of the video they watched. You can also learn how long they stayed on the page, which is a metric called dwell duration.

A good way to determine the most effective type of rich media ad is to experiment with different types of content. This will help you identify the best way to connect with your audience. However, it is also important to monitor the performance of your ad and make changes to it accordingly.

Interactive right-side banners

Using the right-hand column on your website to display an interactive ad can help improve your conversions and user engagement. You can also use this ad space to target different audience segments, which will result in more clicks. Having banner ads on your site will also show off its effectiveness during retargeting campaigns.

The banner in your ad can be of a variety of sizes, from the teeny tiny to the granddaddy of them all. One of the more popular formats is HTML5, which allows for more flexible design. You can also leverage a smart scaling feature to automatically scale your ad to fit the size of the screen.

Several companies have jumped on the HTML5 bandwagon, including Google. These ads have no browser plugin required, and can be served across devices.

The most interesting aspect of these ads is that they can be customized to display the most relevant content to each specific target audience. For instance, a local dermatology practice might want to display an ad for kid-friendly cosmetics, or a health and wellness portal might be more interested in showing an ad for a new weight loss program. Alternatively, you could show an ad for an online shopping site, a hotel or an airline. This is all the more likely considering the research indicating that consumers like to browse on mobile devices.

The best way to do this is by using a Creative Management Platform (CMP). These platforms allow you to control which ad variants and content you want to display, and which ones you don’t. You can even automate the scaling process using a smart algorithm. Using a CMP to optimise your ad is a cost-effective way to get your message out to the masses. You’ll also find that banners can be highly targeted to your specific audiences, which will generate more clicks and conversions. This is a great marketing tool for smaller businesses or startups, and is especially useful for brands looking to expand their reach. By putting the right tools in the hands of your creative team, you can get your message out to the right people at the right time.

Video ads

Whether you’re running a small ad campaign or a large scale advertising initiative, video ads are an effective and affordable way to reach your target audience. They’re not only interactive, but they’re also a great way to connect with viewers across multiple devices.

With Google’s recent changes, YouTube users can now target their audiences by their search history. This allows marketers to make use of ad campaigns targeted to specific interests or demographics, such as age, household income, or parental status. This helps advertisers get the most return for their ad spend.

YouTube also offers advanced targeting options that allow advertisers to limit the daily impressions and views their ad can receive. This can be especially helpful for mobile app ads. These options can be used to increase or decrease the bid based on mobile device, operating system, or the number of minutes a person watches a video.

Video ads can be used on various platforms, including Facebook, Instagram, and YouTube. They have high engagement rates, which makes them a great option for businesses looking to promote their brand across the Internet.

There are two types of video ads: linear and nonlinear. A nonlinear ad runs at the same time as the video content. Similarly, a linear ad plays before or after the main video content.

In-stream video ads are ads that play before, during, or after a user streams a video. They can be customized and played anywhere in the Google Display Network. However, they’re not usually skippable.

The downside of in-stream ads is that they’re generally only visible for a short period of time. It’s important to craft them to be as short and sweet as possible. It’s also a good idea to incorporate background music. The type of music you choose will depend on the emotion you want to evoke.

You can also combine two types of ads. For instance, you can use an in-banner video ad to boost the impact of a display ad. These ads are usually banners with an embedded video. They appear on the sidebar or top of a page.


Using retargeting in display advertising has the potential to boost brand awareness and increase sales. It’s also a great way to re-engage audiences who have already visited your website.

Using display advertising, you can show your product in the shopping cart or show a discount to the viewers. The best ads are ones that offer something of value. They can be flashy, visually engaging or offer a promo code.

Rather than presenting a static banner, many retargeting ads now use animation to grab attention. The Flash banners have captivating graphics and exciting effects. They also take up less space on the web page.

With retargeting, you can target your audience based on location, demographics, or behavioral data. You can create custom retargeting lists for specific keywords, or based on people who have already been to your site.

Retargeting is an effective tool for increasing customer loyalty and lifetime value. It is an essential tool for boosting your sales.

When you are creating your retargeting list, you can specify the length of time that the user will retain information about your brand. Using this data, you can create personalized ads for your target audience.

Another effective tactic is geofencing. You can set a virtual perimeter around a geographical area and send ad messages to anyone who enters it.

You can also choose to serve ads that are related to the content that the viewer is browsing. This means that you’ll get better conversion rates. If you’re selling auto parts, you can target people who have been to websites that are related to autos. You can also use retargeting to remind people to visit your site or shop at your store.

Regardless of how you choose to retarget, it’s important to ensure that your brand is still at the forefront of the mind of past visitors. Keeping your brand in the forefront of a visitor’s mind will help to strengthen their loyalty to your brand.

A recent study by Advertiser Perceptions Inc. shows that advertisers prefer to target consumers by demographics and behavioral data. However, you can also use display ad targeting to target underexposed viewers.

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