Among the many marketing techniques that are in use today, relationship marketing may be one of the most powerful and effective tools that can be used by business owners. This is due to the fact that it is a way of building a trusting relationship with your customers. As a result, it can lead to more sales and greater customer loyalty.
PrescribeWellness
Founded in 2010 in Irvine, California, PrescribeWellness provides best-in-class patient relationship management solutions to thousands of local pharmacies across the country. Using proprietary cloud-based technology, PrescribeWellness streamlines and simplifies operations for its customers.
The PrescribeWellness site is a well-laid-out, cleanly laid out, and highly engaging experience. The design of the website is a perfect match for the customer-centric services that the company offers. The site is easy to navigate and offers users the ability to see what products are in stock, as well as what items they can order from the company’s extensive online pharmacy network. The site is also well-designed to generate new leads.
The company’s main product is the EPIC Pharmacy Network, the largest managed care network for independent pharmacies in the country. The company’s latest announcement is the upcoming integration of TRHC’s MedWise medication risk mitigation programs into the PrescribeWellness platform. The merger of two of the leading companies in pharmacy software will result in an improved customer experience and expand medication risk mitigation initiatives.
In addition to their core Rx30 and MedWise platforms, TDS and TRHC will integrate the latest in medical science and patient engagement technology. This combination of technologies is expected to deliver significant clinical intervention, real-time clinical data analysis, and workflow optimization opportunities. The TDS and TRHC strategic partnership will also accelerate product innovation.
In addition to its Rx30 and MedWise platforms, the company offers a robust suite of solutions to improve the productivity, patient experience, and profitability of its customers. The company has an impressive client base of thousands of local pharmacies in the United States, spanning from coast to coast. The company has been a technology partner with EPN since 2015.
While the company hasn’t released financial numbers, they have stated that they expect to generate $35 million in revenue in 2019. They are announcing that they will pay the equivalent of a 4.3x forward Price/Sales multiple. If they meet their performance metrics, they may be in line to receive a $15 million dollar payment from TRHC.
Domino’s
During its 49-year history, Domino’s has reshaped itself from a fast-food chain to a tech company. In the process, the company has changed its business model, shifted its creative business, and forged a new brand image. These changes have helped the company build a loyal customer base.
The transformation focused on innovation and digital marketing. As a result, the company increased its sales by double digits. It also created a reputation for itself as an honest and reliable brand.
One of the major reasons for the success of the company’s marketing was its ability to target local customers. Its ads are localized and often include real people. The company’s local marketing is complemented by SMS and Email marketing to keep customers informed.
Another strategy used by Domino’s to generate buzz was its advertising on billboards. The billboard campaign was powerful and gave the brand a lot of visibility. The ads targeted specific age groups, online searches, and locations. They were also self-deprecating, transparent, and honest. This approach resonated with the audience.
As part of their fortressing strategy, the company plans to add stores in existing markets. The goal is to get closer to carryout customers and reduce delivery times.
As part of the company’s efforts to increase its digital sales, it launched an online tracker in 2011. The company also launched an app that allowed users to create a custom pizza. The app offered customization features, including saving individual orders.
The company’s digital channels generated 60% of its sales in the U.S., with the rest coming from offline sources. In addition to the apps, the company runs Google and Facebook ads. The company has also been known to post video advertisements on YouTube.
Domino’s has recently hired a new senior director of relationship marketing, Jack Scheible. He was previously a partner at J. Walter Thompson’s Detroit office. His responsibilities include price effectiveness studies, strategic marketing alliances, and coordinating direct marketing efforts.
As the company’s CMO, Art D’Elia is also working to continue to infuse innovative and localized marketing campaigns. He is focusing on building strong relationships with franchisees.
Marriott
Founded in 1957, Marriott Hotels specializes in full-service hotel services. It operates in 78 countries and owns over 505 hotels. It has been a pioneer in marketing strategies and segmentation in the global hospitality industry.
Marriott Hotels’ aggressive brand extension strategy has helped the company avoid a downward spiral. The hotel chain is known for its excellent customer care. In addition, the company has implemented a robust CRM system to track guest behavior. This gives the company the ability to customize the customer’s stay.
The company has also incorporated digital marketing techniques such as geofencing and mobile app technology. These technologies allow the company to interact with its guests in real time. Its M Live Studios is a consumer-based marketing platform which generates social media engagement in real time.
The company has also introduced an app that allows guests to skip the traditional check-in process. The program is an extension of the company’s popular Marriott Rewards loyalty program. The app uses GPS to pinpoint the customer’s location. This technology is especially useful for Marriott Rewards members who are often traveling for business.
The company has also been promoting its app through a series of videos. These short experimental films were shot in different locations and are only 19 minutes long.
The company teamed up with influencers to make “Snapisodes.” These short video clips are a clever way to engage the masses. The company partnered with influencers like Jackson Harries, who has over four million subscribers.
The Marriott campaign was the company’s homage to its customers. The aforementioned ‘Snapisode’ videos are the brand’s answer to the TV travel documentary. They are a series of two-and-a-half minute “Snapisodes” that show off the hotel chain’s properties.
It also helped the company scale its portfolio. Marriott created a video campaign for four hotel chains. It was also the company’s first foray into visual storytelling. The campaign was a collaboration with key influencers such as musicians and storytellers. It even gave its employees the opportunity to share their personal travel experiences.
Using a combination of digital and traditional media, the company’s multi-stage market segmentation approach has helped it reach a broader audience.
Fenty
During the first week of her new cosmetic line, Fenty Beauty by Rihanna sold over $100 million in products. It was the largest launch in the beauty industry. As a result, it forced the global cosmetics industry to change its focus. Using social media influencers, Fenty appealed to a wide variety of consumers, including BAME and ethnic minorities.
Fenty Beauty by Rihanna launched in September 2017. The brand is owned by Rihanna, one of the most famous and successful music icons in the world. She is also a fashion designer. The line is a fusion of beauty and fashion, and the brand was created to cater to women from all walks of life.
The line also offers different shades of foundation to cater to different skin tones. The brand’s mission is to promote multiculturalism, body positive marketing, and inclusivity.
The brand’s mission was backed by a diverse lineup of influencers, ranging from A$AP Rocky to Lizy P. The campaign featured a wide variety of models. It showcased a diversity of colors, including darker hues, which were considered a wake-up call for the fashion industry.
The campaign also included an exclusive membership program, which gives members first dibs on new products and exclusive content. The Fenty YouTube channel is active and covers insights on new releases, as well as behind-the-scenes footage and useful beauty tutorials.
The company’s CEO, Sandy Saputo, said that the goal is to create “authentic” marketing that makes a genuine connection with customers. She explains that this includes finding the right partner to align with the brand’s personas. Using the Impact Partnership Cloud, an analytics firm, they looked at the audience of potential partners, excluding fake followers. The results revealed that creators who fit the brand’s target audience were most likely to be effective.
The makeup industry has seen a lot of growth over the last decade. Social media has become an integral part of digital marketing strategies. As a result, brands are often added by celebrity faces to boost their growth. Among the most popular celebrity-backed brands are the Kardashians and Gwyneth Paltrow.