Regardless of what industry you’re in, if you’re running a business and you’re not using real-time marketing, you’re missing out on an opportunity to boost your sales and increase your brand awareness. It’s the best way to reach a wide audience and build a fan base that will increase your sales.
Oreo
During Super Bowl XXVII in 2013, Oreo used real time marketing to capitalise on a power outage in the stadium. The brand capitalized on the moment and created a social media whirlwind of activity during the 35-minute blackout.
After the game, Oreo posted a photo ad on Facebook with the caption “You can still dunk in the dark.” The post received over 20,000 Likes and was retweeted more than 15,000 times.
The tweet also went on to win the Grand Prix at Cannes. It is also considered a watershed moment in the development of real time marketing.
Oreo’s tweet became the focus of the news media and bloggers. It earned the company countless column inches and more than 16000 retweets. It was also chosen as the best use of social media in recent memory. The brand has since won five other awards at Cannes.
Oreo’s tweet was part of a bigger campaign to raise awareness about important events. It included a series of 100 days of creative visuals. The campaign also took a look at current events. Oreo was a sandwich cookie made by the Nabisco division of Mondelez International.
The brand has a well-developed social media team. The team was made up of people who understood the brand and fans. The brand used Expion’s social media management software (SMMS). The SMMS helps the brand to monitor social media activity. The company also has a control room for monitoring social media.
The company has been active in real time marketing for the last two years. It has a dedicated digital agency to help it to develop these real time strategies.
The Oreo team was very responsive and acted quickly. They knew how to make the right connections with their followers and customers. They also had the right support from their management.
Starbucks
During the holiday season in 2016, Starbucks released a ‘Good Feels Good’ campaign. The one minute video made a splash in social media and political discussions. It was part of a broader campaign that involved hiring veterans.
The real-time marketing strategy of Starbucks is a combination of a mobile app, TV and radio ads, social media channels and customer service. It is designed to create a connection with customers in a more personal way. It repurposes content across all of these channels.
Starbucks’ real-time marketing efforts include an app that provides personalized recommendations. Recommendations are generated using data based on local store inventory, customer preferences and the time of day. The recommendations are delivered through the app, and customers will be able to opt in for the service.
Starbucks has also launched a rewards program that offers discounts and extras in store. This includes a mobile payment option that lets customers pay ahead of time. The app has nearly 25.2 million users. The app enables customers to order their drinks without having to wait in line.
It is also possible to buy coffee and food items online. The app is the second most popular mobile payment service in the U.S. It uses Microsoft Azure for the platform.
Starbucks is always on the lookout for ways to make their customers happy. For example, the company recently created a video series based on real life stories. This content has received high engagement, and they have plans to roll it out to other platforms.
Starbucks is a great example of a brand that has mastered the art of real-time marketing. By using new technology, they can learn more about their customers and improve their customer experience.
ALS ice bucket challenge
ALS Ice Bucket Challenge is a viral marketing campaign which raises awareness of Lou Gehrig’s disease. The campaign was created by a former Boston College baseball player who suffers from the disease. It was conceived to encourage people to donate to ALS research.
In order to participate, participants must make a video of themselves dumping a bucket of ice water on their head. The videos are generally short and are designed to be easy to digest.
It’s also important to remember that people want to be part of something great. This means that if you want your campaign to go viral, you need to involve the right influencers and demonstrate success.
For example, the Ice Bucket Challenge was a perfect storm of celebrities, social media, and a great cause. The ALS Association has seen donations jump 1000% during the 10-day period when the challenge went viral.
Besides raising money for ALS research, the Ice Bucket Challenge also created a viral phenomenon within the participant’s own circle. For example, one of the most popular ALS ice storm videos was created by Peter Frates, a former Boston College baseball player who was diagnosed with ALS. His parents and a group of 200 Bostonians doused themselves in Copley Square to make national news.
Another key lesson learned from the Ice Bucket Challenge is to use simple designs. The average participant kept the video under a minute. However, too many steps can deter viewers. Therefore, ask the audience to commit more time later in the buying cycle.
In conclusion, the ALS ice bucket challenge is a fun and a very effective viral marketing campaign. It has raised more than $100 million for ALS research and has become a major talking point for many. It’s no wonder that a large number of people have taken the challenge.
Boosts brand awareness
Using real-time marketing to increase brand awareness is a smart way to get your brand’s name out there. It also helps build consumer trust and boost engagement.
The first step in boosting brand awareness is to understand your target audience. This can be done through a survey, or by asking them how they heard about your business. This information will help you determine your digital marketing mix.
Social media is a vital part of your brand awareness strategy. You should be engaging with your community and testing different campaigns. This can include sending tweets, retweeting content, or interacting with consumers.
You should also monitor reviews and feedback about your business. This will give you a better understanding of how customers perceive your business and your products. If you’re not satisfied with the way your business is being portrayed, you should respond in a timely fashion.
In addition, you should track the number of unique visitors to your website. You should also track your highest traffic pages. This will allow you to gauge how well your brand awareness campaign is working.
Finally, you should create content that entertains and educates your audience. You can do this by creating blog posts, videos, and other types of content. Your content should be informative, not sales-based. This can lead to long-term brand awareness.
Once you’ve created a strong brand awareness, you can begin to build brand loyalty. This can lead to increased revenue and growth. The next step is to measure your ROI on your brand awareness campaign.
Using real-time marketing is a great way to connect with your consumers, and it can give you an edge over your competitors. Start small and work your way up to full real-time marketing.