Can Digital Marketing be a Side Hustle?

Digital marketing has become an essential part of the modern business landscape, as companies seek to reach and engage with their target audiences online. Digital marketing encompasses a range of tactics and channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and more. With the rise of the gig economy […]

Can Marketing be Done Without Advertising?

Marketing is the process of creating, promoting, and distributing a product or service to meet the needs of customers. The ultimate goal of marketing is to generate revenue by satisfying customers and building relationships with them. Advertising, which is a subset of marketing, refers to the practice of promoting products or services through paid channels […]

Difference Between Marketing and Merchandising [Explained!]

Marketing and merchandising are two essential aspects of any successful business. While they share some similarities, there are significant differences between the two. In this article, we will explore these differences and similarities to help businesses understand how they can create effective marketing and merchandising strategies. Marketing is a broad term that encompasses a range […]

Why Gender Based Marketing is Bad for Business

Gender-based marketing is a traditional strategy that has long been employed by businesses in order to target specific groups of consumers. This approach involves tailoring marketing messages and product design to appeal to customers based on their gender, with products and services being categorized as either “male” or “female.” However, despite its long-standing history in […]